How to create and manage an Instagram page
Iniziamo questa disamina for sale how to create and manage an Instagram page. In the next paragraphs, in addition to providing you with merely technical information on how to create an Instagram page and briefly explain how to use the management tools offered by the platform, I will provide you with some "tips" on how to create effective content: something that will certainly help. to increase the visibility of your content. Good luck!
How to create an Instagram page
If you haven't done so yet create an Instagram page, know that you can do it in a few minutes: all you have to do is connect a Facebook page (existing or created at the moment) to your Instagram account and that's it.
To proceed, start the official Instagram app on your Android or iOS device, log in to your account (if necessary), go to your screen Profile e fai tap sul pulsating (≡) situato in alto a destra e seleciona la voce Settings from the menu that appears on the right.
At this point, in the screen that is shown to you, presses on the items Account> Switch to a professional account and choose the type of business account you want to create: Creator, if you want to upgrade to an account optimized for individuals or Companyif you want to upgrade to an optimized business account.
Then tap the button NEXT o Continue and eventually select one of the category of accounts among those proposed (you must do this only if you have opted to switch to an account Creator). So choose one Facebook page . to connect to the account in your possession or, if you do not have one at the moment, create it now: select the wording Create a new Facebook Page and follow the instructions given to you by Instagram to complete the operation. In conclusion, check your contact information and, if everything is fine, tap the buttons NEXT, OK e end.
If some of the steps indicated above are not very clear to you, do not hesitate to read the in-depth analysis in which I explain in greater detail how to create an Instagram page: surely this reading will be useful to clarify all your doubts about what to do.
How to manage a page on Instagram
Once you have created an Instagram page, you will be able to access a whole series of tools that will be useful for you to manage it better. One of them is function Insights, which offers the possibility to access statistical data regarding published posts, visits to one's profile and so on.
To use it, tap on the symbol (≡) situato in alto a destra e seleciona la voce Statistics give the menu check if you press.
On the screen Insights, then tap on the tab Activities to access the statistical data relating to interactions, the data concerning the coverage (i.e. the number of unique accounts that have seen one of your posts), the impressions (i.e. the total number of times all your posts have been viewed) and so on.
For more information on how to see visits on Instagram, read the in-depth article I just linked to.
To share new content on your page, instead, tap the button capacitor positive (+) lead placed in the center (bottom), select the photo or video of your interest, presses on the item NEXT and, after entering the caption and possibly added a place, Share the content by pressing on the appropriate item located at the top right. .
Once you have published the post, you can also sponsor it, so as to show it to a wider audience.
To do this, you simply have to tap the blue button Highlight located in the lower right corner of the post and follow the instructions you see on the screen to define where to send people, select the public of destination, the budget duration, payment method sponsorship, etc. .
In addition to posting photos and videos in your page feed, you will probably also want to create Stories, since this type of content is very popular on Instagram: to do this, all you have to do is press the blue button capacitor positive (+) lead placed on your profile photo, select the content you want to publish and, after entering adhesives e written using the buttons located at the top right, presses on the item Your Story, in order to publish the content. .
If you want to learn more about the general functioning of Instagram, I recommend reading the in-depth analysis that I have just linked to you (as well as the specific articles that I have linked to you in the previous lines), because it will certainly be useful for you to become more familiar with the main features of the social network.
How to manage an Instagram page well
Manage an Instagram page well and making it popular is not a very simple undertaking, but neither is it impossible to complete for those who, like you, are new to this social network. By paying attention to some simple tricks, in fact, you will be able to obtain appreciable results in a relatively short time (as long as you work hard, this is obvious).
- Choose the content to publish - create a sort of "editorial plan" by selecting the type of content to be published will allow you to have an Instagram page that is tidy and consistent with the main issues addressed by it. Once you have identified some interesting content to post, try to publish it regularly, so as to keep the attention of your followers alive and increase the chances of getting new ones. In addition to posting photos and videos in the feed, remember to also make Stories (which, as mentioned, are very popular).
- Find a unique style - since Instagram is frequented by billions of users, the risk of "homologating" to other accounts is very high. For this reason, try to create your own style that can help your page stand out from the crowd. If you try to be original by posting sought-after photos and videos, others will notice.
- Use hashtags - remember that hashtags, or those words and phrases preceded by the symbol #, are used to "label" the contents you post on Instagram, making them appear in the internal search engine of the photographic social network. Therefore, try to use hashtags that are relevant to the content you post and, if possible, that are popular. For this purpose, you can use tools such as portals Top Hashtag e All-hashtag, or some free mobile apps.
- Engage users - you can engage the audience using various tools on Instagram, including live, polls and questions. Maybe you could allow your users to decide some of the next issues to be addressed, so as to make them feel more involved and involved. A simple but effective idea, don't you think?
If you want more advice on how to be successful on Instagram, do not hesitate to read the information contained in the in-depth study that I have just linked to you, because it will certainly be useful to you.
How to manage Instagram page from PC
want manage an Instagram page from a PC? I'm sorry to disappoint you but, at the time of writing, the Web version of the social network does not offer many possibilities in this regard, as it simply allows you to view the contents already published on Instagram. It does not even offer the possibility to access the statistical data of your account, nor to modify the posts already published.
If, however, you have an account Instagram company connected to a Facebook page, you can use the tool Creator Studio di Facebook. Through the latter it is, in fact, possible to publish photos and videos in the Instagram feed and upload vertical videos to IGTV from computer.
Furthermore, this tool can be used for the analysis of your account, through the tool Statistics integrated. For more information about it, I suggest you read my guide on how to post on Instagram from PC.
Alternatively, if you have a PC upgraded to Windows 10, however, you can install the desktop application of the photographic social network directly from the Microsoft Store, which, instead, allows you to publish content, Stories, etc. in a similar way to what is possible with its mobile counterpart.
After installing and starting Instagram for Windows 10 on your PC and logging into your account, you can post Stories: just click on the symbol oflittle man at the bottom right, click on the blue button capacitor positive (+) lead placed on your profile picture (top left) and upload the content you want to post.
Alternatively, you can take advantage of a "trick" and upload content to the Instagram feed via Instagram Web, making the site believe that it is using a browser for smartphones and tablets and not for PCs.
In this regard, if you want more information on how to use Instagram on PC in this way (and not only), I suggest reading the guide in which I explain in great detail how to do this.
How to manage a business Instagram page
You wish to know how to manage a business Instagram page, as your purpose is to take advantage of the photographic social network to look for new customers and retain those who already are? In addition to following the advice I have already given you in the previous lines, such as those relating to the use of hashtags and the creation of interesting content, try to put into practice the indications listed below.
- Build your business branding - if possible, use the same username as the other social accounts of your company and, of course, also the same profile picture (i.e. your company logo). By doing this, others will recognize your business and, if they follow you on other social networks, they may start following you on Instagram as well.
- Uncover the "behind the scenes" of your work - create Stories that allow your customers, current and future, to appreciate your business. Maybe you could reveal some "secrets" concerning the making of your products and / or some funny situations that happened to you during the working day.
- Sponsor your content - if you want to significantly increase the visibility of your company on Instagram, you cannot fail to consider sponsoring the posts and Stories you create on your account.
How to manage an Instagram page in two
want manage an Instagram page in two or more people, perhaps assigning each of them a different role? Unfortunately it is not possible to do this directly from the Instagram app because, at the time of writing, this possibility is only included in Facebook.
To allow another person to manage an Instagram page with you, then, log in to Facebook, go to the settings of the page connected to the Instagram account of your interest and follow the instructions below.
- Give smartphone and tablet - after logging in to the Facebook page of your interest, press the i symbol three dots located at the top right, select the item Edit Page from the menu that opens and press on the items Settings e Roles of the Page. In the screen that opens, tap the button Add a person to the Page at the top, enter the Password of your Facebook account in the appropriate text field and write the name of the person that you want to include in the management of the page. After selecting the role to be assigned to the person in question (eg. Editor), tap the button Add and wait for the latter to accept the role assigned to her.
- From computer - after logging in to the Facebook page of your interest, click on the item Settings located at the top right, select the item Page roles from the menu on the left, type the name or l 'email address of the person of your interest in the appropriate text field and, after selecting the role to be assigned to the latter (eg. Editor) through the appropriate menu, click on the button Add. Remember, then, to save the changes made by clicking on the button Save. If prompted, enter the Password of your account to confirm the operation. Now you just have to wait for the person to accept the invitation to fill the role you have decided to assign to them.
Once the person has accepted the role you assigned them, they will have the possibility to manage the Instagram page with you. To enable you to do this, of course, you will need to provide the login details of the Instagram account connected to the page in question, so that you can proceed to verify your identity (this is only necessary for the first attempt to publish a post on the page) .
For more information on the procedure described in the previous lines, I suggest reading the guide in which I explain in detail how to manage a company Facebook page.
How to manage multiple Instagram pages
You have created multiple Instagram pages and want to know how to manage them from the Instagram app for Android or iOS? The answer is simple: using the function that allows you to add and manage multiple accounts.
To use it, start the Instagram app on your device, log into your account, tap the button (≡) located at the top right of your profile screen and select the item Settings from the menu that appears laterally on the right.
At this point, scroll to the bottom of the displayed screen, tap on the item Add account, fill out the login form with the login data of the account you want to add (just write them in the text fields Phone number, username or email e Password) and then tap the button Log in.
Mission accomplished! Now you can switch between accounts by simply tapping on profile name of the account in use in the top menu and then selecting theaccount of your interest in the menu that opens.
Alternatively, you can switch between accounts by holding your finger on theyour profile icon at the bottom and selecting the account of your interest in the menu that is shown to you. Easier than that?
How to manage an Instagram page
